It was planted by the Scottish-born Ryrie brothers in 1838, but it wasn’t until Paul de Castella took ownership that the first Yarra Valley wine was made in 1845. It always feels a bit like home when visiting, and with so many beautiful cellar doors showcasing the regions cool climate varieties, it is a lot more bubbly fun!Īlthough the first vines in Victoria were planted elsewhere, Yering Station in the Yarra Valley was the site of Victoria’s first commercial vineyard. I grew up near here, on the other side of the ranges in St Andrews, which wasn’t then, but is now considered part of the Yarra Valley region. The Yarra Valley has an abundance of cellar doors and as a cool climate region offers some of the best sparkling wine at cellar door tastings and regional local produce at restaurants. This pristine natural environment is home to breathtaking landscapes, beautiful native forests, is one of Melbourne’s main water catchment areas and currently hosts around 3,800 total hectares under vine. The region offers a diverse range of wines and is best known for its chardonnay and pinot noir varieties, favourites for producing sparkling wine.Īs the name suggests, the Yarra Valley is named after Melbourne’s main river that begins its journey on the southern slopes of the Great Dividing Range and twists through the forested valleys of the Yarra Ranges and its quaint regional towns before flowing through Melbourne and concluding its journey in Port Phillip Bay.
In addition to raising funds through sales of Choosy Beggars wines, this year Coles is also selling limited-edition moustache-shaped donuts and an exclusive Coles Koi For Men grooming range. A $1 donation from each sale will be go directly to Movember to address mental health and suicide prevention, prostate cancer and testicular cancer.Around an hour’s drive from Melbourne, the Yarra Valley is known as the oldest wine-producing region in Victoria, dating back to 1838. “Choosy Beggars winemaker Julian Langworthy makes some of the country’s best rosé wines – he’s really at the vanguard of the rosé revolution that’s taken hold in Australia.” “The Choosy Beggars range captures some of WA’s finest wine-growing regions in a selection that regularly receives high scores in wine shows around the country – the previous vintage of the SemSauv and Rosé were given 90 and 92 points respectively from the James Halliday Wine Companion. “The fact this Movember fund-raiser runs all year is really special and hopefully it ensures that we keep men’s health on the agenda,” Vercoe said. Over the past two years, the Choosy Beggars/Coles Liquor partnership raised close to $170,000 for Movember, and with sales of the label growing strongly, the outlook for this year is looking rosy.Īustralian rosé has come a long way from its sweet, 1970s heritage to the crisp, Provencal styles that have powered a surge in popularity of pink wines, which have seen impressive sales growth in recent years, according to Coles Liquor wine sourcing manager James Vercoe.
Yet only 16 per cent had spoken to a Health Care Provider about their mental health – an issue that has been at the heart of the Movember campaign since its inception in 2003. Research from the Movember Foundation has found that a quarter of men globally reported their mental health had deteriorated during the COVID-19 pandemic. I think we’re making progress and events like Movember really are a catalyst for men to open up about what they’re experiencing, it starts a conversation.” “I’m based in Margaret River, in the heart of this beautiful wine-growing country but I know mental health for men is still such a big issue across regional areas in Australia. “It’s all about challenging stereotypes and expectations about what masculinity means, whether that’s in relation to talking about your health and mental well-being or enjoying a pink drink. “Our Rosé is the most popular variety from the Choosy Beggars range and a hugely sought-after style, but it’s the stereotype that rosé is a ‘feminine’ style that makes this wine an agent for change,” Choosy Beggars wine maker Julian Langworthy said. The delicate pink Choosy Beggars rosé sports a handlebar moustache on its label. The partnership between Coles Liquor Group and its exclusive wine brand, Choosy Beggars raises funds for Movember all year long thanks to a 50-cent donation with the purchase of any of the wines in the selection. This year the Choosy Beggars rosé is the Movember hero, aligning with “brosés’” tastes (i.e. men who enjoy drinking rosé). Margaret River wine label, Choosy Beggars, has partnered with Coles Liquor Group for the past two years to raise funds and awareness of Movember.
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